How technological innovation affects competition?

In these days technology is very valuable in our daily lives, we can observe that almost everything are much related to technology.
When we hear the word technological innovation, the usual things or words that comes in our minds is that it is a business which is broadcasted or advertised using the internet. Well what we think is correct for as what I have understood about what we discussed today is that, technological innovation is the procedure through which new technologies are developed and brought into widespread use.
Competition is a contest between individuals or groups, or in a simple word it is a rivalry between individuals or groups. We can observe this rivalry or competition when there are things that some individuals are competing for.
So, how technological innovation affects competition? For me, technological innovation really affects competition, I can say so for by the word itself technological innovation there is a big advantage in it for, it is well developed and it has its uniqueness from others.
It also has its own different kind of technologies. With the use of this technological innovation, buyers or costumers will be captured by the well developed features. For we people are searching for a unique technologies, that would really satisfy what we are looking for.